‘…she
loves
the
perfect
imperfect’

Vogue Living

Outside Love Books headquarters

I’m the author | photographer of seven illustrated books — The Bathers Pavilion Cookbook, One, colour, real, Home, PossAbilities and Boundaries. My words and images both do the storytelling. I’m also the Publisher at Love Books (lovebooks.com.au).

Sydney has always been my home. I’ve wholeheartedly embraced fourteen career incarnations, have travelled broadly and am the devoted mother of three adult children and grandmother to two. If I’d known what I now know I would perhaps have studied anthropology; instead, I did Dress Design. My working life began as a trend forecaster for the retail store, Farmers. Being a Fashion Editor for Vogue, and Cosmopolitan, were natural progressions. When I left magazines to freelance I was often asked ‘what’s a stylist?’ My years as an art director | wardrobe | props| locations | set designer for press ads and television commercials were fulfiling. The next instinctive step was to establish The Film Business, a television production company, producing commercials.

Revitalising old buildings and creating atmospheres is in my bones. I’m the founder and designer of Sydney's first boutique hotel, The Russell Hotel, in The Rocks, and the original Bathers Pavilion at Balmoral, a restaurant, cafe and a special occasion room overlooking a white sandy beach.

I’ve a Bachelor of Fine Arts; my major being painting. And Honours in Drawing but can’t draw in perspective. I’ve been President of a Montessori Pre-school, a Director of The Historic Houses Trust Foundation, and children’s guide at the Art Gallery of NSW. I’m the Creative Consultant for The Village Pre-school (open late 2026) and the Creative Director of Restore (restore.au).

 
 

victoria@victoriaalexander.com.au