‘…she
loves
the
perfect
imperfect.’

Vogue Living, January/February 2019

Outside Love Books headquarters.

Hello you.

What joy that you’ve chosen to land here. Thank you. Now we’re together, what to tell you that might interest you?

Having wholeheartedly embraced twelve career incarnations while also being the devoted mother of three, now adult, children and two grandchildren I’m the author of six illustrated books — The Bathers Pavilion Cookbook, One, colour, real, Home, and PossAbilities. My images work closely together with the words to tell the narrative. I’m also the Publisher at Love Books (lovebooks.com.au).

Sydney is my home and always has been. I’ve travelled to sixty two countries and hope to visit more. If only I’d know what I now know I could perhaps have become an anthropologist. Instead, I began by studying Dress Design. My working life began as a trend forecaster for a retail store, Farmers. Being a Fashion Editor for Vogue, and later Cosmopolitan, were natural progressions. I left the world of magazines to go freelance and was often asked ‘what’s a stylist?’ I loved my years as an art director | wardrobe person | props|location finder | set designer for press ads and television commercials. It was an instinctive step to then establish The Film Business, a production company, producing television commercials.

Creating atmospheres, revitalising old buildings and helping others make a home is in my bones. I am the founder of and designed Sydney's first small boutique hotel, The Russell Hotel, in The Rocks, and The Bathers Pavilion at Balmoral. My original intension was for Bathers to be a small hotel, but unfortunately unable to obtain the necessary rezoning permission, I ran it as a restaurant, cafe and a very special occasion room overlooking a white sandy beach for fifteen years.

I’ve a Bachelor of Fine Arts (Hons). My major being painting. I’ve enjoyed being been President of a Montessori Pre-school, a Director of The Historic Houses Trust Foundation, and a children’s guide at the Art Gallery of NSW. I’m the Creative Consultant for The Village Pre-school (to open in 2024). I consult to people wanting to turn their houses into homes.

Most of all, I wish you peace and contentment.

Victoria

 
 

victoria@victoriaalexander.com.au